How SendOps decides who is mailable — the two-tier consent model, topics as opt-out streams, the marketing vs. transactional lanes, and how to send onboarding and transactional mail correctly. Plus why streaming activities creates contacts you can't yet email.
This page requires JavaScript. A Markdown version of this exact page is at https://help.sendops.dev/sending-email/consent-and-lifecycle.md. Every page on this site is available as Markdown by appending .md to its URL. The full documentation in one Markdown file: https://help.sendops.dev/llms-full.txt.
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